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online sales and marketing training program


Regularly $3,850

Course Delivery Online
Duration 7-Week Quarter
$25 Registration Fee Included in Price
Certificate/Diploma Yes with Final Score
Availability Now Available

Prerequisites: HS Diploma/GED, basic PC skills, and familiarity with the Internet

Standards     Schedule     Placement


Queens College Professional & Continuing Studies (PCS) and Emerging Technologies Institute (ETI) have partnered to deliver ETI’s online career training programs to potential students interested in the option of online instruction.

Select one option:
1. Register with Queens College – Complete the PCS Registration Form
2. Register with ETI – Complete the ETI enrollment agreement (OLT-QTR)

Once registered, click on “Enroll Today” to process your payment.

Financial Assistance is available:

Our online sales and marketing training program teaches key skills required in prospecting, bargaining, sales strategy and sales management. It also covers techniques for successful traditional marketing, e-business, and global marketing campaign.

Sales is arguably the most important function in any business, yet it’s one of the most difficult areas to master and manage successfully. There are several common questions people ask about sales.

What is the difference between sales and marketing?…

Marketing is a core business process that helps companies develop strong relationships with consumers – it is used to identify the right consumers, anticipate their wants and needs and ultimately create value for them and for your organization. Realizing the essential function that marketing plays in any company will help you better understand the relationship that companies need to build with their customers, how they do it, and the impact these activities can have on a company’s bottom line.

Here are a couple of links to a Listing of Job Titles – Sales, Marketing and Advertising Managers and to sales and marketing job postings, respectively.

Occupational objective for the online sales and marketing training program: Salesperson, Marketing Professional, Sales Manager

Program: 70 clock hours

Course Listing – Online Sales and Marketing Training Program

Marketing Curriculum           

Strategic Marketing in Action

  • Advertising Costs, PR Pays

Marketing Essentials

  • Introduction to Marketing
  • Planning and People
  • Product and Price
  • Place
  • Promotion
  • Marketing and Ethics
  • Using Blogs to attract Customers
  • Using Online Strategies to Accelerate Sales Performance

Competitive Marketing Strategies

  • Conducting an Internal Analysis
  • Analyzing Competitors
  • Selecting and Implementing Strategies

Strategic Brand Management

  • Building Lasting Customer-Brand Relationships
  • Developing a Brand Internally
  • Global Brand Management
  • Brand Management for Social Media and Wireless Technologies

Digital Marketing

  • Digital Marketing: Getting to the Customer
  • Search Engine Marketing: Getting Discovered by the Customer
  • Managing Your Reputation Through Content Marketing and Online PR
  • Digital Marketing Partnerships, Sales, and After-sales Processes

Essential Marketing Strategies

  • The Basics of Marketing
  • The People and Planning in Marketing
  • Product, Pricing, and Promotion in the Marketing Mix
  • Distribution and E-Marketing Ethics in the Marketing Mix
  • Competitive Marketing Strategies: Analyzing Your Organization
  • Designing Products to Fit the Channel
  • Increasing Competitiveness Through Collaboration
  • Using Web Analytics to Increase Sales
  • Trade Show Marketing – Planning Ahead

Essentials of Public Relations

  • Strategies for the Modern Public Relations Professional
  • Writing Skills for Public Relations

Marketing in the Digital Age

  • Reaching Customers Digitally
  • Helping Customers Find You
  • Managing Your Corporate Reputation Online

Sales Curriculum                      

Sales Foundations

  • Introduction to Sales
  • Strategic Sales Planning
  • Preparing for Successful Sales
  • Developing Strong Customer Relationships
  • Working with the Sales Culture of your Organization
  • Developing a Customer-Focused Sales Approach
  • Prospecting: Panning for Sales Gold
  • The Discovery Meeting: Starting Off on the Right Foot
  • The Value Proposition: Getting Your Pitch Right
  • Turning Objection into Opportunity during a Sales Call
  • Negotiating Well and Going for the Close
  • The Ethics of Gift Giving
  • Get it Together: Organizing your Sales Approach
  • Presentations that Get People Talking
  • Building Momentum in Discovery Meetings
  • Appealing to Prospects
  • Getting you Head Around Pipeline Management
  • Initiating Discovery Meetings
  • The Proof Is in the Proposal
  • Using Customer Knowledge to Advance Sales
  • Prospecting Strategically
  • Responding to News of a Lost Sale
  • Talking Value to your Costomers
  • Dealing with Questions, Objections, and Resistance
  • Dealing with Negotiations Challenges
  • Negotiating Contract Terms
  • Communicating your Company’s Value
  • Turning Obstacles into Opportunities
  • Negotiating with your Customer
  • Effective Cold Calling
  • Promoting Action through Focused Communication
  • Regaining your Customer’s Trust
  • Talking about the Competition
  • Responding to Bad News
  • Communicating a High-Impact Business Case
  • Making the Cold Call
  • Getting Organized to Meet your Sales Goals
  • Making Contact: Access Strategies
  • Managing a Sales Pipeline
  • Demonstrating Business Acumen
  • Selling with Trust
  • Using Competitive Selling Skills
  • Aligning your Business Case to Customer Priorities
  • Effective Sales Coaching

Essential Selling Skills

  • Mastering Cold Calling
  • Qualifying Sales Prospects
  • Closing the Sale

Sales Negotiations

  • Preparing to Negotiate
  • Value Exchange
  • Reaching Agreement

Solution Selling

  • Mastering the Essentials
  • Meeting an Active Need
  • Creating New Opportunities

Territorial Account Sales Skills

  • Listening to your Customers

Field Sales Skills

  • Don’t Only Go for the Big Fish
  • Using Persuasion Techniques to Boost Sales

Sales Management

  • Storming: Developing and Leading Your Sales Team
  • Planning Direct Mail to Generate Leads for Complex Sales
  • Sales Support Roles for Better Customer Interaction
  • Overcoming Resistance to Coaching
  • Gaining Access through Cold Calls

Strategic Account Sales Skills

  • Selling to Key Players
  • Planning for Effective Selling
  • Crafting Sales Strategies
  • Pricing Strategy
  • Performance Payout Plans
  • Building Profitable Customer Relationships
  • Connecting the Dots: Insightful Account Management
  • Succeeding in Account Management